The Agrupació Comerç Tortosa Centre is a group which have the objectives of: develop local trading, understanding the growth of commerce as a key factor for the local and regional economics. The center of Tortosa is a place with a very big concentration of stores which is like an outdoor shopping mall.
This is why the image of the group represents a large variety of stores from the center of the city. The dot is the most representative element of the group’s branding.
The correct implementation of the branding strategy starts with the common elements we designed which make easy for the customers to recognize that a store is part of the Agrupació Comerç Tortosa Centre.
Besides those permanent elements, the campaigns and events which the group organizes regularly during the year also need a coherent development.