The EOI Ribera d’Ebre asked us to create their new visual identity. What makes a difference between them and the other official schools of languages in the region? Basically, their geographic location.
The Ebro River is one of the most important things in the region so we based their corporate identity in this key aspect.
Graphically, the initials which shape the logo were thought to be as a river flowing down through meanders. Meanders that inspired the curved shape of the letters. When it comes to the color decision, we chose a blue tone coherent with the river color.
The launch of the visual identity was with a campaign based on the slogan “Yes, Oui, EOI”. The lettering work was a key factor for success in this campaign. We made it visually attractive using only the main corporate color.