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EOI Ribera d’Ebre

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The EOI Ribera d’Ebre asked us to create their new visual identity. What makes a difference between them and the other official schools of languages in the region? Basically, their geographic location.

 

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The Ebro River is one of the most important things in the region so we based their corporate identity in this key aspect.

 

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Graphically, the initials which shape the logo were thought to be as a river flowing down through meanders. Meanders that inspired the curved shape of the letters. When it comes to the color decision, we chose a blue tone coherent with the river color.

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The launch of the visual identity was with a campaign based on the slogan “Yes, Oui, EOI”. The lettering work was a key factor for success in this campaign. We made it visually attractive using only the main corporate color.

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